As you no doubt already know, writing articles is
probably the most effective way to promote your web site.
It's a very simple principle - publishers want a vast
quantity of good quality content that they do not have to
pay for; you provide that content, with the proviso that
at the bottom of your article, they include your resource
box with a link to your web site. It's a win-win
situation. With your article published on heaps of web
sites, and in several ezines, it's enough to set your
traffic counter spinning.
However, I see many articles
that are simply not written in a way that will maximize
the benefits for the author. Minor mistakes can turn an
article that would otherwise get published several times
and achieve a great deal for the author, into an article
that is barely published and discarded by most publishers
into the trash.
By avoiding these common mistakes, your article will
appeal much more to publishers, and you will see the
results from your article submissions vastly improve:
1. Do Not Write A Solo Ad
Many authors make the mistake of submitting articles
that are actually little more than solo advertisements
for their web sites. Containing little helpful
information, they read like a sales letter and then urge
the reader to visit their web site - and that's before
you get to the resource box.
The chances of such an article getting published are
virtually zero. Publishers are looking for an informative
article, a quality piece that they can publish in order
to benefit their readership and their visitors.
This means that including a link to your own web site
in the article body is generally a no-no, unless for
example, you are linking to a helpful article that adds
further to the information you have included and is in
Your article should not read like a promotional
vehicle for a particular product or service.
2. Do Not Include Affiliate Links
The site of an affiliate link within your article is a
big turn-off for publishers - unless your article is
highly informative and of an extremely high quality, but
that is quite rare.
Generally, if you want to maximize your chances of
publication, avoid including affiliate links in your
article. You can sometimes get away with it, if for
example you include a link to a straight domain that
forwards via your affiliate link to another web site.
The publisher might not notice, as it appears to be a
straightforward web site link, but I find it quite sneaky
and dishonest, and I would not generally recommend it.
3. Avoid Spelling Mistakes
The sight of a spelling mistake in an article is
another big turn-off for publishers. It turns what could
otherwise be an acceptable article with good chances of
publication,into a poor quality article that will end up
in the trash.Publishers are busy people - they don't have
time to edit out
your mistakes. But the main point is that spelling
mistakes leave a Very Bad Impression - it points to a
lack of care on your part, and reduces the credibility of
the information provided in the article.
Take a minute to run your article through a spell
checker - there's a free one online at
http://www.spellcheck.net/ - before you submit it. You
may be surprised at what you failed to spot.
4. Do Not Include Hype In Your Resource Box
While your resource box can include a link to your
website, it should not read like an advert. I see many
resource boxes that read like over-hyped promotional
material more at home on a classified ad page. Your
resource box should contain some brief information about
you as an author, with a link to your web page - nothing
A badly written, overly-promotional resource box can
cause a publisher to reject your article, even if your
article would otherwise have been accepted - the simple
reason is that such a hyped-up resource box would 'lower
the tone' of their publication, and turn off their
readership. That's obviously not what they want to do.
Just respect your potential publishers, and keep your
resource box brief and to the point.
As long as you avoid these common mistakes, you are on
the right track, and you should see the results from your
article submissions greatly improve.
author: Steve Shaw provides systems and
software for effective e-marketing. Find out more about
how to publish articles for profit online with his
popular free ecourse, available at: => http://www.takanomi.com/publish-articles.php