|September 2004 I attended my
first writers conference as a presenter.
It was a small one only 20
people. The group is the Australian
which was set up for regional writers who
dont get much of a fair go here in
Australia; they tend to be either ignored or
forgotten by most of the writers
Im a member of the group and I was
asked to present a workshop on creating
characters. (Yes, I was paid for it!) I made huge
laminated posters of each of my three books, made
up brochures also featuring all three
books plus my writers ezine, had business
cards available, and both of my ebooks on CD. I
reduced the price slightly for the conference, $3
and $4 respectively, and sold much more than I
I sold five copies of Think Outside the
Square: Writing Publishable (Short) Stories and five copies of my new ebook
I Wanna Win!
Tips for Becoming an Award Winning Writer. Had my upcoming novel
Saving Emma already been available, I
would have sold quite a few copies of that as
well. Practically every person in my workshop
wanted to buy it on the spot.
I used snippets from Saving Emma as examples throughout the
workshop, including reading bits here and there,
as well as using it for examples of conflict,
motivation, and emotion. I packaged the workshop
into a handout that was bound with a spiral
spine, giving each person something to take home.
The handout included links to all my books.
I slipped one of my brochures into the
cover of each handout before I gave them to the
workshop participants. (Read as: they all
received my brochure, like it or not.)
The other published authors and the
organisers told me later they were very impressed
by my marketing tactics. So much so that I have
already been booked for next years
conference, where I will be presenting a workshop
A couple of days later I received an
email from one of the participants telling me
shed enjoyed the workshop and learned quite
a lot from it. She also said she intended to book
into my online workshop in 2005.
In my opinion it is extremely important
to present yourself in an organised and
professional light. It makes a huge difference to
how people (read as: buyers) perceive you.
author: Cheryl Wright
is an award-winning Australian author and freelance journalist. In
addition to an array of other projects, she is the owner of the
Writer2Writer.com website and the Writer to Writer monthly ezine for
writers. Her publications include novels, non-fiction books,
short stories, and articles. To keep up to date with her
publications and new releases, visit Cheryl’s website