Highly Profitable Businesses
Information Marketing Association
Customers expect a book to cost $9.95, $19.95, or perhaps
as much as $49.95. With production costs, that doesn’t give you a lot of
money to promote your books and generate sales. It depends on your
income goals, but if it consists of selling your books alone, you’d have
to sell hundreds or thousands of books a month to earn any substantial
income. Your operation costs and marketing expenses would quickly exceed
There is a better way. When you use your self-published
books as a sales tool to identify customers and make additional sales,
then your self-published books become a money-generating tool that can
drive a million-dollar business.
Here Are 3 Examples of
How Your Self-Published Books Can Create a Highly Profitable Business:
speaking and presentation skills coach builds a massive list of
targeted, hungry prospects and a multi-million dollar business with a
Speaking and presentation skills coach, Susan Berkley
self-published her book, Speak to Influence: How to Unlock the Hidden
Power of Your Voice, (http://www.speaktoinfluence.com)
in 1999. The book has sold over 14,000 copies, is now in the second
printing of its second edition, and continues to sell every month. Susan
still gets quoted from her book, even though it is over seven years old.
In fact, the book recently scored blurbs in Glamour and Self magazines
without even trying.
More importantly, Susan invites her book buyers to sign
up for her free e-zine through her website. In the e-zine, Susan offers
subscriptions to her monthly paid newsletter, and promotes her products,
teleseminars and consulting/coaching services. The revenue from these
additional services and products is many times higher than anything she
has received from publishing her book. Best of all, Susan can easily
market new products whenever she likes. If she decides she needs more
money, she creates another program, sends an e-mail to her list, and
makes sales—all from a list created through her self-published book.
2. A mortgage expert
increases web traffic and generates millions of dollars of revenue for
his mortgage brokerage company from his self-published book.
Brian Sacks’ self-published book, Yes, You Can Get a
Mortgage: Even If You’ve Had a Bankruptcy, Foreclosure, or Other Credit
has helped thousands achieve the American dream of homeownership. For
Brian, this $19.14 book has generated a constant flow of great customers
and millions of dollars of revenue for his mortgage brokerage company.
Brian invites book readers to visit his website for more
information and a personal evaluation. Quite often, this evaluation
leads to mortgage services with fees ranging from $5,000.00 to
3. The source for
accurate celebrity contact information creates monthly, recurring
revenue from his self-published book.
Jordan McAuley self-published his book, Contact Any
and sold it for $55.00. This book that provides contact information for
celebrities is useful for authors who want positive quotes from
celebrities to put on their book covers, fans seeking autographs, and
charities looking for celebrity endorsements.
Even though $55.00 for a book is a great price, Jordan
didn’t stop there. He created a membership website with data that
wouldn’t fit into the finished book. Jordan includes publicist
information, additional phone numbers, and charities the celebrity
already supports. It’s a lot of useful information specifically for
authors and charities. Jordan charges only $9.95 a month for membership
and promotes this option throughout his book. So instead of selling a
book and getting paid once, Jordan has created monthly, recurring
revenue from individuals who want constant access to more extensive and
constantly updated information.
Too many authors see the self-publishing of a book as
their end goal. When that book hits bookstores, they breathe a sigh of
relief and pat themselves on the back for a big accomplishment. Yes, you
should be proud, but don’t stop there. Self-publishing a book opens the
door to hundreds of other business opportunities.
About the Author: Robert Skrob, President of
the Information Marketing Association, can help you turn your
self-published books into highly promote-able, highly profitable
information marketing products like audio programs, DVD’s, catalogs,
online magazines, newsletters, membership websites, teleseminars,
webinars, and tele-coaching programs. To receive a free two-month trial
membership in the Information Marketing Association, a $ 3,103.84 value,