Copywriting - my thoughts

If you’ve been a subscriber to my newsletter for any length of time, you’ll know I’ve been ‘dabbling’ in copywriting over the past year or so.

I’ve been marketing my butt off, and was on the verge of giving it all away because I felt like I was constantly marketing my services for little return.

Don’t get me wrong, the jobs I was doing were each worth doing, (up to $1,000 each job) but I certainly didn’t have a constant flow of work.

If you haven’t done so already, read my editorial for the last issue where I talk indepth about writing keyword articles.

The update on that job is the client asked for some changes.  They took me all of one minute maximum!

Last week I had a ‘networking’ workshop to attend, where I picked up a few potential new clients.  The next day I had a meeting with another potential client, (another client recommended me to him) and walked away with several hundred dollars worth of copywriting work, and the promise of more in the future.

This week I’ve worked my butt off producing the work that was requested.

In the midst of all that, I have had the keyword article client ask for more work to be done, plus another potential client - from a few weeks back - come back to me with a request for an article.

The end result is the last two are now booked in for next week.  There’s no way I can get their work done this week, partly because of the current project, and partly because my writing group is having a retreat this weekend.  I’m presenting two separate ‘workshops’ so I also have to prepare the information for those.

Naturally, I want to do justice to the project I’m working on, and I’m not prepared to jeopardise that by taking on too much work. Nor do I want to put myself under pressure.

It’s a really nice feeling to be able to tell a client (or two) you can’t fit them in until next week!

 

Cheryl

 

 

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3 Responses to “Copywriting - my thoughts”

  1. cherylwright Says:

    Hi Cheryl,

    I was tempted to say that the blog is long overdue but, everything in its own time and when it happens, we rejoice.

    Reading this post felt like chatting with you over tea or coffee. It chock-full of information and reads like a one and one chat with a friend with the lastest update on her writing career.

    Good going Cheryl.

    Cheryl

  2. cherylwright Says:

    In my haste to get off my comment I didn’t read it through. So, there you have it in its unedited state.

    Cheryl

  3. Cheryl Says:

    Hi Cheryl, great to see you here!!

    *For those of you who think that perhaps I have a split personality (lol) there are two of us! Both us have the same name of Cheryl Wright, and we are both writers. We’ve been cyber friends for a very long time. Years - at least six I’d guess.*

    Glad you found the information interesting Cheryl, and yes, the blog is way overdue. I’m still having issues finding my way around, but I’m working on it.

    I’ve landed yet another copywriting job, so it seems now the gates are opened, I’m having a flood.

    Not that I’m complaining, this is good! But I do feel like I’m constantly doing copywriting jobs, and my aim is to have a variety of writing-related work to do. I’ll find a happy medium, I’m sure.

    Thanks for stopping by, I appreciate it!!

    Cheryl

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