If youre looking for an easy but
effective way to garner publicity, try writing
There are gazillions of ezines and
websites looking for content; good, solid, well
written content. And in my experience, most of
them are happy to accept reprints.
But how do you write articles, and go about
getting your articles known?
Firstly, you need to write about something
that people are interested in. Pick a subject (or
subjects) that you are knowledgeable in, but more
importantly, the subject should be related to a
book you have written and are currently selling.
I generally write about techniques used in
writing. The reason is that it helps to spread
the word about my ebooks for writers and the
This gives me a lot of scope since there are a
variety of writing related subjects to write
about, and most are within my areas of expertise.
Ive recently released a new book on
fiction writing, so Ive simultaneously
released articles on specific areas of fiction
writing, and theyve been snapped up. (My
affiliates are always the first to be notified of
the release of articles, but later they become
Sure, Im not getting paid for them, but
the sales that have resulted are worth much more
than the lost income from selling the articles.
So how do you go about this lucrative form of
Firstly, find a subject that you are
comfortable with. Decide what the focus of your
article will be; the trick to writing articles
that will bring publicity is to focus on just one
As the owner/editor for the Writer2Writer.com
site, I receive many article submissions. The
majority of them are well written and within the
scope of my requirements, but many have gone off
on a tangent. Instead of focusing on the subject
at hand the focal point - they suddenly
change direction and start discussing a totally
unrelated subject. Readers will lose interest
very quickly in an article that doesnt
deliver what it originally promised.
If your article is about marketing to targeted
audiences, you must write only about that
subject. Dont suddenly change direction and
tell the reader how to write great sales copy
(for instance). Thats not the
articles purpose and has no right
whatsoever being in that article.
Your readers expect and should get an article
about marketing to targeted audiences, not an
article about marketing to targeted audiences
and writing great sales copy. Keep the
copywriting information for another time. This is
actually better from your point of view, because
it gives you another article to write, which in
turn gives you even more publicity.
So what do you include in your article?
Heres a very basic guideline:
And here are a few pointers to writing
Use a title that explains the
purpose of the article.
Keep it tight; no sloppy prose.
Try to keep within the boundaries
of 300 to 1,000 words - 1,500 at
the absolute most. Computer
screens are much harder to read
from than print, and people
simply wont continue to
read if the article is too long.
Dont use flowery prose; it
has no place in a non-fiction
Give examples wherever possible.
Dont just say this is how
to do it; show the reader as
Dont use your article to
advertise your book.
If the article comes across as a
huge sales pitch, the reader
wont even finish it. (And
most ezine owners wont use
Make sure the content is factual
Always include your bio - which
should be updated regularly to
reflect your latest projects -
and stipulate that your bio (or
resource box, as some people call
them) must be included.
If you have your own website (which I hope you
do) devote a page totally to listing reprints of
your articles. You can see mine here.
The articles have all been added to an
autoresponder, and can be requested quickly and
easily by sending a blank email. Ive found
this to be one of the most effective ways of
getting my articles republished time and time
There are also other avenues for getting the
word out about your articles; most of them free.
Hint: I never pay to submit articles, and
neither should you. There are a gazillion sites
that will accept your articles without charging
you for them.
Remember money should gravitate
to the writer, not away from him/her.
It usually takes a while to get your account
set up when you join most article submission
sites (because you need to organise your bio,
upload photos, book covers and so on) but believe
me, its definitely worth it.
Here are a few sites to get you started:
(As with everything you do, please read the
terms and conditions before submitting to these
sites. At the time of writing, all the above
sites charged no fees for article submissions.)
You can also submit your articles manually to
ezine or website publishers, but dont make
the mistake of submitting articles that are
inappropriate for the publication. I have
received a large number of articles about
parachuting, shellfish, choosing the sound system
that is appropriate to you, and loads of other
subjects, all of which are totally unrelated to
the craft of writing. Ive also received a
huge number of article submissions that contain
little or no information.
If you cant provide informative
articles, then dont bother. Without good
quality information, publishers will not be
interested. Not only does this waste the time of
the publisher, it can also brand the writer as an
In the case of the inappropriate subjects, it
was blatantly obvious that the writers
hadnt taken the time to check out the
Writer2Writer.com website or guidelines to find
out what sort of content would be suitable.
So do make sure you thoroughly research the
targeted publication guidelines included -
otherwise youll be wasting a lot of time
and effort. This is an incredibly easy thing to
do on the internet, and costs you nothing.
So what are you waiting for? Get those
articles written and watch your business grow!
author: Cheryl Wright
is an award-winning Australian author and freelance journalist. In
addition to an array of other projects, she is the owner of the
Writer2Writer.com website and the Writer to Writer monthly ezine for
writers. Her publications include novels, non-fiction books, short
stories, and articles. To keep up to date with her publications and new
releases, visit Cheryl’s website
your FREE download of the article generator created by Hilda Johnson-Slaten (as
a direct result of this article) please click here.
Note: this is an .exe file, and therefore only suitable