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Writer to Writer - May 2010

Issue Two

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The conference was fantastic!

It was small at only 42 attendees, but that works perfectly for me.  I find 250+ conferences overwhelming, not to mention detrimental to my health.

Because of my immune deficiency, big crowds can make me sick.


I organised to have my four-weekly transfusion a few days before I left, as it was due the day after I came back.  Without it, someone with a cold could have landed me in hospital.

The weather was wonderful, and because my friend Charlie (real name: Carol) and I arrived a day early, we were able to take a day trip to Glenelg (local tourist spot) with some other friends from Melbourne who were also there for the conference.

The conference was full-on but very informative.  Multi-published authors Yvonne Lindsay and Anna Campbell were the presenters  for the day, and they were brilliant!

I learned a lot, and came away exhilarated.

Unfortunately, because of my health issues, it took over a week for me to recover from my three day trip.  Not that it's unusual, because it's not.  Long trips really knock me around. (But I wouldn't have missed it for the world.)

I also got to meet up with my writing friends who are based in South Australia - Sarah Cook and Lee Masterson (of Fiction Factor), and their partners.

I've known both these ladies for many years now, and visit whenever I can.  Sarah is co-author of a book you'll probably hear a lot more about in the near future.  TudeShifters is about to hit the bookshelves, and is all about adjusting kids attitudes. 

I'm first in line for a copy!

Apart from the conference, it's been a busy few weeks for me.  I've had some copywriting jobs, and some website maintenance to do for a client.  I've also been busy writing articles, including the 'writing at home' series I've been doing for the Writer2Writer blog.

(I added a new article yesterday, so do check it out.)

In addition to the blog content I've been working on, I started a new Squidoo Lens. This one is also about writing, and you can see it here:

The content on the Squidoo Lens cannot be found elsewhere, so it could be worthwhile for you to check it out.

If you're not aware of Squidoo, let me give you a quick run-down. From my perspective, Squidoo is a great back-link. I have talked on this subject before, so I'll be brief. 

Squidoo is high-ranking in the search engines, and therefore, having a Squidoo Lens that links to other websites or blogs you own will help your search engine ranking.

It also makes it easier for you to be found, as Squidoo Lenses are often ranked in Google quite quickly.

If you don't have a website or blog, you can use Squidoo to earn money.  In this instance you would use it to write about a subject you're knowledgeable in.  Squidoo is totally free, and there's no outlay whatsoever to join or create a page.  In fact, you can earn money through your visitors.

Squidoo is basically drag and drop, and fill in the gaps.  You get to choose what 'modules' you want to use, and you have the freedom to choose whatever topic you're interested in.

On the right hand side of the page - near the top - there are buttons you can click on to create your own lens.

There is one piece of advise I'd like to give, and that's update your lens fairly regularly.  The more you update it, the higher it will rank.

This latest lens was only created a few weeks ago, and is already ranked #658 out of 104,981 in the work at home category.  That's because I am updating it on an almost weekly basis. (I'm adding to it each time I add another article in the Working at Home series of articles.)

Okay, let's get onto this week's article. 

Dawn Carrington writes fiction, as well as doing copywriting for clients.  If you've been with me a while, you will have heard me mention the copywriting work I do, and the fact it pays the bills and 'supports my fiction addiction'.

Dawn has written an instructional article about copywriting.  If you're interested in this lucrative form of writing, do check it out.

That's it from me [FIRSTNAME] - time to sit back and enjoy this issue.

Til next time…




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popular & Recommended Reading:

How to Deal with Incomplete Projects

Writing Contract Red Flags

When Your Writing Muse Goes AWOL

Seasonal Articles: Plan Ahead & Earn Extra Writing Income

10 Ways to Source New Ideas from NGO's

Review of "The Wealthy Writer"

Review of "Become a Children's Writer -Insider Secrets!"

5 Ways to Profit from NGO's

4 Ways to Get Freelance Writing Jobs

Can You Sense Your World?

Focus More and Boost Your Profits!


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In the middle of difficulty lies opportunity.

- Albert Einstein



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Now That I Have Your Attention…
(Beyond the copywriting headline)


Dawn Carrington - All Rights Reserved




Whether you’re new to the copywriting business or you’ve been in it a while, you’ve probably already heard how important the headline is. You have to grab the reader’s attention so they’ll stop what they’re doing and read the rest of your article, letter, or advertisement.  I won’t deny it’s imperative that the first words your reader sees must be show-stoppers, so to speak, but what about the rest of the story?


Has a headline ever caught your eye and you stopped to read on only to be disappointed in the remaining text? That’s as much a killer to any advertisement as a boring headline, and you won’t get many jobs (or keep many clients) if the only blow you can deliver is the punch of the powerful title.


Copywriting is about more than just snagging a reader’s attention; it’s about keeping it. And writing a promising headline and failing to deliver on the subject is bringing yourself perilously close to career suicide.


So how do you prevent a reader from tossing away what you’ve written before they reach the end of the first paragraph?


You need to remember that you’re trying to convince the reader to act, and one of the best ways to do that is to engage them. Get them invested in the product or service you’re writing about.


Use what I call “thought questions”. These are questions that make the reader think and feel. For example, “what would you do if you’re stranded alone on a deserted road only to discover your cell phone has no coverage?” The first thought that pops into most readers’ minds would be panic.



Read the entire article here


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If so, please consider promoting my products.  For more information, go here. Pays 55% commission on all products, as well as competitions and bonuses etc.  There is an affiliate centre to grab your personalized promotional materials (banners, articles, text ads etc - not just links.)  Apply now!


The Dream Quest One Poetry & Writing Contest

This contest is open to anyone who loves arranging words into the beautiful art of poetry or to write a story that is worth telling everyone! Guidelines: (1) Write a poem, thirty lines or fewer on any subject, form or style, single or double line spacing. And/or (2) Write short story five pages maximum, single or double line spacing, on any subject or theme, fiction or non-fiction. Multiple entries are accepted.

Postmark deadline: July 31, 2010. Winners will be announced and published on August 31, 2010.

Entry fees: Writing Contest entry fee is $10 per short story. Poetry Contest entry fee is $5 per poem. 

Prizes: Writing Contest First Prize is $500; Second Prize: $250; Third Prize: $100. Poetry Contest First Prize: $250; Second Prize: $125; Third Prize: $50.  All contest winners works will be published online in the Dare to Dream pages.

To send entries by mail: Include title of poem(s) or stori(es), name, address, phone#, email, brief biographical info. (tell us a little about yourself) on the coversheet, add a self-addressed stamped envelope for entry confirmation.

Fees payable to: "". 

Mail to: Dream Quest One Poetry & Writing Contest. P.O. Box 3141, Chicago, IL 60654. Visit for further details, to print out an entry form or to enter online.


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No questions this month.

If you have a writing-related question, send it here.


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